In the heart of central Morocco
Nestled in the heart of Morocco, the Beni Mellal–Khenifra region stretches across the Middle Atlas plateaus and is known for its rich craftsmanship: pottery from Demnate, handwoven textiles, and Boujaad rugs. Surrounded by mountains, waterfalls, and reservoirs, it attracts travelers seeking green and cultural tourism. Each visit reveals the soul of Moroccan artisanship — weaving workshops, women’s cooperatives, and traditional souks — a journey where nature, tradition, and ancestral skills come together in harmony.