Who We Are – Our Story

Who are we? Online Medina was born from a simple mission: to share authentic, handcrafted Moroccan artistry with the world. We are a couple passionate about medinas, traditional craftsmanship, and the human stories that give life to truly unique pieces.

Our story begins here!

🎥 In 1 minute, see how Online Medina is reinventing Moroccan craftsmanship online

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A digital medina dedicated to true craftsmanship

Online Medina is not a typical online store. It is a digital medina — a living space of discovery, cultural exchange, and handcrafted creations made from noble materials such as wood, hammered copper, woven wool, and genuine leather. Each piece is crafted by master artisans known for their exceptional expertise.

We work with no inventory. Nothing is pre-made or stored on shelves. Every item is handcrafted to order, created especially for you.

Some sizes appear as “standard sizes” simply because they are the most requested by our customers. But even these standard formats are built from scratch, fully handmade — our artisans do not keep any ready-made products.

How we work

We travel across Morocco — from Tangier to Lagouira — meeting artisans in their workshops, learning their techniques, and selecting the most authentic creations.

We take the time to study materials, working conditions, and the craftsmanship behind each piece. This hands-on approach allows us to build fair, long-term partnerships, far from industrial production or anonymous marketplaces.

Your suggestions — a pattern you love, a color you prefer, a region that inspires you — often guide our next searches and future collections.

Your vision genuinely shapes the evolution of Online Medina.

Fair Trade & Certified Artisans

For us, an artisan is not a supplier — they are a partner.

Every creation is paid at a fair price, agreed together based on the time required, the materials used, and the complexity of the work — with no intermediaries and no price negotiations.

All artisans we collaborate with are certified by the Moroccan Ministry of Tourism, Handicrafts and Social Economy, guaranteeing authenticity, quality, and respectful working conditions.

How an order is made

  1. Explore handcrafted creations from Morocco’s medinas.
  2. Choose the model that inspires you.
  3. Select a “standard size” or customize dimensions, colors, and details.
    (Standard sizes simply reflect the most requested dimensions; each piece is still made to order, with no stock.)
  4. Your artisan handcrafts the piece from scratch, just for you.
  5. We arrange worldwide shipping, wherever you are.

A journey that’s only just beginning

Online Medina is growing every day. New regions, new artisans, rare techniques and unseen creations will soon join our digital medina. We’re also preparing more immersive content — artisan stories, workshop visits, materials explained — to help you understand what makes each piece truly unique.

Thank you for being part of this journey and for supporting authentic Moroccan craftsmanship — the hands, the heritage, the human creativity behind every piece.

Welcome to the medina.